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Gaz Franklin

Development Manager

Gaz Franklin

Building great teams, delivering quality software, and leading with purpose.

I'm a product-focused Development Manager with extensive experience leading cross-functional teams through complex, fast-paced environments. I focus on creating the conditions for engineers to do their best work through clarity, trust, and a relentless focus on quality.

Career

Not just talk.

I trained to teach Music Technology, at the sixth form college where I'd been a student. The year I qualified, the cuts came and the department was downsized: find a job elsewhere, or take the college's AV Technician role. I took the AV job.

It put me in an office with the college's software team. I spent a year watching over their shoulders, asking questions, and building my band's website on their advice. When one of them left I asked whether they'd take me on as a junior – cheaper, and already in the building. They did, and taught me .NET and jQuery on the job.

A decade of building followed, and then leadership – first as a deputy, then running the team.

When I talk about technical debt, review load, or what a sprint can realistically hold, I'm talking about work I've done rather than work I've watched.

I never did teach Music Technology. But someone took a chance on a junior who happened to be in the building and taught him on the job.

Most of what I do now is making sure that keeps happening to someone else.

  1. Development Manager

    Eque2 Ltd

    Jan 2023 to Present

    Leading a team of 17: 10 developers, 6 in QA with a QA Manager reporting in, and the company's only AI Engineer. Introduced Scrum and outcome-driven planning, and led the team's move into AI-assisted and agentic development.

  2. Senior Developer to Deputy Dev Manager

    Eque2 Ltd

    Sep 2018 to Jan 2023

    Solely responsible for five hybrid iOS and Android apps in Ionic and Angular. API work in C# .NET and Ruby on Rails, an in-house Cordova plugin, and release management through App Store Connect and Google Play.

  3. Senior Developer to Deputy Dev Manager

    Furlong Solutions

    Jun 2016 to Sep 2018

    Hired to convert a legacy WinForms application to .NET MVC, and promoted to Deputy Dev Manager inside the first year.

  4. Software Developer

    The Sixth Form College Farnborough

    Nov 2013 to Jun 2016

    Part of a small, self-managed team building and maintaining the college's suite of Windows and web applications, and the databases behind them.

Leadership

Empowering teams
to do their best work.

I've built and scaled engineering teams from the ground up, navigating hiring, onboarding, growth frameworks, and the occasional difficult conversation.

Leading through influence rather than authority, I aim to create safety, provide clear goals, promote strong team ownership, and foster the conditions for teams to consistently deliver high-quality outcomes.

The outcomes I'd point to rather than the adjectives: since taking the team on, nobody has left voluntarily, and several people have been promoted.

Expertise

The rest of the picture.

  • Agentic Development

    Every pull request is reviewed by an agent before a person sees it: logic errors, test coverage, security smells, readability, and conformance to the language's current published style. It also does the thing a linter can't – it reads the original Jira ticket and checks the change actually satisfies the acceptance criteria.

    It sees the work item and the diff, and nothing else. Keeping it blind to the pipeline that wrote the code stops it inheriting the author's assumptions. Every PR still gets a human review – what changed is how little of it is rubber-stamping, because the agent has usually started the argument.

    Authoring is a separate in-house framework, built on BMAD and Claude Code: it takes a Jira item and a Figma design through a developer interview, writes the code, hands off to an adversarial reviewer, checks the result against the design, and raises the PR.

    • QA saw a dramatic fall in defects, and time to first review came down
    • Two approaches dropped before this one: Copilot, weak on our Ruby on Rails, and an Azure service behind GitHub Actions, on runaway token and runner cost
    • Specified it, managed the engineer who built it, learned it well enough to keep up, and drove adoption into other teams
    • The company's only AI Engineer sits in my team
  • Building Trust

    Siloed thinking is one of the most common blockers I encounter – and one of the most solvable. I've consistently broken down walls between Engineering, Product, Design, and Support, replacing territorial working patterns with shared ownership and genuine collaboration.

    Trust is built through consistency, transparency, and follow-through. I invest in relationships across the organisation, creating the conditions where teams feel safe to raise problems early and work together on solutions.

    • Breaking down cross-functional silos and us-vs-them dynamics
    • Creating shared goals and a common language across disciplines
    • Building psychological safety at team and organisational level
  • Strategy

    Good engineering strategy is more than a roadmap. It's walking the line between technical decisions and business value.

    I work with Senior Leadership, Product Managers, Developers, QA Engineers and Support Agents alike to define what "good" looks like, manage technical debt deliberately, and make the case for the right investments at the right time.

    • Technical roadmapping and prioritisation
    • Architectural decision-making and governance
    • Managing and reducing technical debt
  • Agile Delivery

    Agile done well isn't about ceremonies. It's about shortening feedback loops and making it safe to change course.

    I've led delivery across Scrum, Kanban, and hybrid approaches, always with an eye on reducing waste and keeping teams focused on value.

    • Sprint planning, retrospectives, and continuous improvement
    • Cross-functional coordination and dependency management
    • Delivery metrics, forecasting, and risk management
  • Product Focus

    The best engineering teams understand the "why" behind the work. I bridge the gap between Product and Engineering, ensuring technical decisions are grounded in user value, not just technical elegance.

    I collaborate closely with Product Managers and Designers to shape roadmaps, challenge assumptions, and keep teams focused on outcomes rather than output.

    • Product discovery, shaping, and backlog ownership
    • Outcome-driven planning over feature delivery
    • Engineering input to design, research, and strategy; no more siloed thinking
  • Stakeholder Management

    Engineering teams don't operate in isolation. I focus on building trust with stakeholders through transparency, proactive communication, and a shared language between technical and non-technical audiences so that expectations are set correctly and surprises are rare.

    Expectation management is key; I offer clear communication skills in every situation and aim to provide clarity in every discussion. Trade-offs are clearly defined and conflict resolution is based on shared goals.

    • Executive reporting and board-level communication
    • Cross-departmental alignment and negotiation
    • Translating complexity into clear, actionable updates

Contact

Always happy to talk.

Whether you'd like to discuss a role, a project, or just connect – I'd love to hear from you.